marketing communications
for the life sciences

Strategic Consulting

Tailored Services

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Strategic Consulting

 Don't waste money on random marketing efforts!


Single actions in communications, no matter if digital or print, hardly ever have a significant impact on lead generation, sales or visibility – only on your budget. In fact, efficient and successful marketing communications requires a continuous, orchestrated flow of synergistic activities based on a long-term strategy and closely monitored for optimal performance. 

Get your individual need assessment

Where to start?

 

First of all - no matter whether you are a start-up or an established company - tackling fundamental issues like market definition and positioning is an essential requirement for any strategic approach in communications. A couple of logical steps then lead to the development of a conclusive strategy and a custom-fit action plan that combines classical and online activities, defines goals, tools, channels and budget.
In the process of implementation however, lots of variables will influence outcome and success. This is why the strategic approach should be regarded as a perpetual feedback loop: success, performance and market parameters are used as adjustment screws for strategy and actions.

Three components of strategic planning

 

Utilize marcommotions' life science marketing expertise

 

It is often useful to have an external expert with a neutral birds-eye perspective analyze strategic issues. As a specialist for life science marketing, marcommotion offers consulting for all steps of the strategic process:

  • market positioning (e.g. workshop)
  • strategic concept for marketing communications
  • annual marcom activities & budget plan
  • media- and meetings-analysis
  • customer relationship management communication
  • strategic start-up consulting „marcom spark plug“
  • special: introduction to the German life science market

Tailored Services

 Keep afloat the marketing tasks


Off- and online marketing, trade fairs & congresses, customer support, website & shop, content management, media relations and so on - modern marketing is complex and demands skillful prioritizing and project management. The successful implementation of your marketing strategy and its periodic revision requires constant attention by trained personnel.

Marcommotion speaks the language of the life science industry and is not only familiar with its media and sales channels but also with the different communication tools for informational or advertising purposes.

Request support

Service portfolio

 

  • Texts for advertising, scientific, sales or media purposes:
    writing & editorial office, translations (English & German)
  • Layout & design of corporate or promotional material
  • Writing, distribution & evaluation of Emailing campaigns
  • Website: content generation & management, site analysis, Google Analytics monitoring, SEO/SEA
  • Online marketing, social media marketing (esp. life science channels), success monitoring tools
  • Content marketing & storytelling
  • Organization & management of events (trade fairs, symposia, congress participations)
  • Individual marcom start-up kit (basic tools for small budgets)
  • Training of your team in all aspects of corporate and marketing communication

Care-free Support

 Partnership according to your needs


The cooperation with marcommotion is as flexible as your needs are variable: You can get support for a single project only or throughout a critical phase in company development (e.g. start-up, changes in business strategy, product launch) or in form of continuous external assistance to your marketing team. Service provider, external manager or interim manager – you determine level and duration of the relationship. 

Partnership features

 

Quick communication, close coordination and optional visits are central features of my service. A supporting partner network creates capacities for high order volumes.

Workflow and process

 

Transparency is vital for a fruitful collaboration. Clients receive regular status reports that document progress and outcome of all projects. Fees are charged on a project or hourly basis or as defined in a basic master agreement.

Profile marcommotion

Moving life science marketing communications


Marcommotion has been founded in 2015 by Dr. Susanne Kuhlendahl, a freelance expert in life science communication with over 20 years of professional experience. The goal of the enterprise is to provide tailored marketing communications support with strategic consulting and individual services to companies and institutions.

Communication & Marketing since 1999

Professional background Dr. Susanne Kuhlendahl

 

  • Studies of biology at the universities of Würzburg and Bremen (Dipl. Biol.), PhD in Cell Biology at the University of Alabama at Birmingham (UAB, 1998, Neuroscience Research Center)
  • Management positions in marketing & communication with increasing responsibilities in companies and life science agencies (Axaron AG, Genius GmbH, Physician’s World GmbH, Immundiagnostik AG, Springer Medizin GmbH, medicyte GmbH)
  • 360 degree competencies in marketing-, corporate- & scientific communication, advertising and public relations
  • Professional author & editor of texts (English/German)
  • Creator of Corporate Identities, Designs and Layouts for print and digital purposes
  • Far-reaching life science industry and media network
  • Experience and skills in website/content management, digital marketing & advertizing
  • Key qualifications in project, product and team management
  • Member of the Life Science Marketing Society

Contact me for more information on my track record.

Expertise

 

marcommotion speaks life science!

The life science industry is very diverse, ranging from small biotech markets to big pharma business with different stakeholders requiring varying levels of informational and promotional approaches. In order to market products and technologies effectively in this environment, it is essential to know the industry’s distribution channels, its terminologies and to have a basic understanding of natural sciences. Marcommotion speaks the language of the life science industry and is not only familiar with its media and sales channels but also with the different communication tools for informational or advertising purposes.

References


Since 2015, marcommotion has supported a number of clients - mostly small or medium-sized companies - with strategic advice and hands-on marketing communication services. The collaborations ranged from individual temporary projects to lasting partnerships.

marcommotion showcase:

work samples

 

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What's new

Network

  • November 2019

    Meet marcommotion at the MEDICA in Düsseldorf (Nov 18-21).
    Arrange a meeting
By Master en comunicación

Marcommotion is utilizing its extensive expert network in the life science industry to complement its portfolio with comprehensive services along the entire marketing value chain and to create capacities for high order volumes.

marcommotion • Rieslingstraße 4 • 69514 Laudenbach, Germany

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