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Single actions in communications, no matter if digital or print, hardly ever have a significant impact on lead generation, sales or visibility – only on your budget. In fact, efficient and successful marketing communications requires a continuous, orchestrated flow of synergistic activities based on a long-term strategy and closely monitored for optimal performance.
First of all - no matter whether you are a start-up or an established company - tackling fundamental issues like market definition and positioning is an essential requirement for any strategic approach in communications. A couple of logical steps then lead to the development of a conclusive strategy and a custom-fit action plan that combines classical and online activities, defines goals, tools, channels and budget.
In the process of implementation however, lots of variables will influence outcome and success. This is why the strategic approach should be regarded as a perpetual feedback loop: success, performance and market parameters are used as adjustment screws for strategy and actions.
It is often useful to have an external expert with a neutral birds-eye perspective analyze strategic issues. As a specialist for life science marketing, marcommotion offers consulting for all steps of the strategic process:
Off- and online marketing, trade fairs & congresses, customer support, website & shop, content management, media relations and so on - modern marketing is complex and demands skillful prioritizing and project management. The successful implementation of your marketing strategy and its periodic revision requires constant attention by trained personnel.
Marcommotion speaks the language of the life science industry and is not only familiar with its media and sales channels but also with the different communication tools for informational or advertising purposes.
The cooperation with marcommotion is as flexible as your needs are variable: You can get support for a single project only or throughout a critical phase in company development (e.g. start-up, changes in business strategy, product launch) or in form of continuous external assistance to your marketing team. Service provider, external manager or interim manager – you determine level and duration of the relationship.
Quick communication, close coordination and optional visits are central features of my service. A supporting partner network creates capacities for high order volumes.
Transparency is vital for a fruitful collaboration. Clients receive regular status reports that document progress and outcome of all projects. Fees are charged on a project or hourly basis or as defined in a basic master agreement.
Marcommotion has been founded in 2015 by Dr. Susanne Kuhlendahl, a freelance expert in life science communication with over 20 years of professional experience. The goal of the enterprise is to provide tailored marketing communications support with strategic consulting and individual services to companies and institutions.
Contact me for more information on my track record.
marcommotion speaks life science!
The life science industry is very diverse, ranging from small biotech markets to big pharma business with different stakeholders requiring varying levels of informational and promotional approaches. In order to market products and technologies effectively in this environment, it is essential to know the industry’s distribution channels, its terminologies and to have a basic understanding of natural sciences. Marcommotion speaks the language of the life science industry and is not only familiar with its media and sales channels but also with the different communication tools for informational or advertising purposes.
October 2020Meet me at the VBU-Managerinnen Netzwerktreffen at the DECHEMA in Frankfurt (October 30).